Performances for the Broadway premiere of Gutenberg! The Musical, starring Josh Gad and Andrew Rannells, begin September 15, and producers are giving theatregoers plenty of ways to access discounted tickets.

General rush, digital lottery, and standing room tickets will be available, offering ticket prices of $40-45. 

A limited number of in-person general rush tickets will be available at the James Earl Jones Theatre box office each day at opening. Tickets are $40, and a maximum of two tickets per person is allowed. For sold-out performances, a limited number of standing room tickets will be available for $40 at the box office only. Standing room tickets are also capped at two tickets per person.

Discount tickets can also be purchased by winners of a digital lottery through Telecharge. Entries open at midnight the day prior to the performance and will be drawn at 10 AM and at 3 PM the day of the performance. Winners may purchase up to two tickets for $45 each. To enter the digital lottery, visit Rush.Telecharge.com.

In Gutenberg! The Musical!, Gad and Rannells (who appeared together in the original company of The Book of Mormon) play Bud and Doug, two guys who have written a musical about Johannes Gutenberg, the inventor of the printing press. Convinced their show is ready for Broadway, they are holding a backers' performance in which they play all the parts, aided by hundreds of baseball caps adorned by character names.

Alex Timbers directs the comedy, written by Tony and Emmy nominees Scott Brown and Anthony King.

Visit GutenbergBroadway.com.