The Longacre opened in 1913, designed by Henry Herts for producer H. H. Frazee. The theatre takes its name from Longacre Square, the area since renamed Times Square in honor of its former tenant The New York Times. The Longacre survived a dark period during the Depression and a stint as a television studio in the 1950s, and it remains active today following a full renovation in 2007.
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