Broadway's Matt Ross Public Relations is celebrating its 10th anniversary with a rebrand, transforming into Print Shop PR effective immediately. The company has also elevated longtime associate Nicole Capatasto to partner status alongside Ross.

They're joined at the new company by the rest of Matt Ross PR's current staff, including Senior Publicist and Director of Operations Claire Wojciechowski, publicists Sarah Sgro and Liz Lombardi, and press assistant Grace Walker.

“I’m proud of what this team has built and grateful to the theatres and shows that have trusted us to represent their work,” says Ross in a statement. “Nicole has been part of this company since day one, and our working relationship stretches back even further. She’s an extraordinary press agent and partner, and I’m thrilled to formalize that partnership with the launch of Print Shop.”

“I’ve been lucky enough to work with Matt for over a decade. He is not just an incredible press agent and producer—he is also an exemplary leader. I’ve learned so much from him and with him over our many years together,” adds Capatasto. “I’m so excited to continue our longtime partnership as we launch Print Shop PR and start this next chapter with the brilliant team we work alongside every day, and all of the amazing artists and theatres we represent.”

Ross founded Matt Ross PR in 2014 after working as a press agent with The Hartman Group, Boneau/Bryan-Brown, and Keith Sherman and Associates. Print Shop's current clients include Sweeney Todd, New York Theatre Workshop, Irish Repertory Theatre, MCC Theater, Hudson Valley Shakespeare Festival, and others.

Visit PrintShopPR.com.