Broadway's Ain't Too Proud Announces Rush Policy and Digital Lottery

Broadway News   Broadway's Ain't Too Proud Announces Rush Policy and Digital Lottery
The Tony-nominated musical returns to Broadway October 16 with a gala performance at the Imperial Theatre.
Cast of <i>Ain&#39;t Too Proud</i>
Cast of Ain't Too Proud Matthew Murphy

The Tony-nominated musical Ain’t Too Proud—The Life and Times of the Temptations, which reopens at the Imperial Theatre October 16 with a gala performance, has announced its new general rush and digital lottery policies.

Rush tickets, priced at $42, will be sold in person at the Imperial box office on the day of the performance when the box office opens (Monday–Saturday at 10 AM and Sunday at noon). There will be a limit of two tickets per customer, and seat locations are based on availability.

Tony Awards_Production Photos_2021_HR
John Legend and the cast of Ain't Too Proud Theo Wargo/Getty Images for Tony Awards Productions

The digital lottery, also offering $42 tickets, is powered by Shubert Ticketing through the Telecharge Digital Lottery platform. The lottery will open the day before the performance at midnight and close at 3 PM. Winners can purchase their tickets at, and tickets can be picked up at the box office. Lottery winners must present their credit card to claim tickets.

Leading the cast of the reopening as The Temptations will be Nik Walker as Otis Williams, James Harkness as Paul Williams, Jawan M. Jackson as Melvin Franklin, Matt Manuel as David Ruffin, and Jelani Remy as Eddie Kendricks. All five were starring in the production prior to the COVID-19 shutdown.

The company also features Esther Antoine, Saint Aubyn, E. Clayton Cornelious, J. Daughtry, Tiffany Francés, Taylor Symone Jackson, Jahi Kearse, Darius Jordan Lee, Jarvis B. Manning Jr., Morgan McGhee, Joshua Morgan, Aaron Patterson, Christian Thompson, Sir Brock Warren, Correy West, Drew Wildman Foster, Curtis Wiley, and Candice Marie Woods.

READ: Broadway Extends Vaccine Requirements Through 2021

EGOT winner John Legend and his Get Lifted Film Co. partners Mike Jackson and Ty Stiklorious recently joined the producing team of Ain’t Too Proud. Legend, who won a Tony Award in 2017 as a producer of the revival of August Wilson’s Jitney along with Jackson, performed with the cast of the show during the 74th annual Tony Awards last month.

Featuring a book by Dominique Morisseau, the musical uses the group’s hits to tell the story of their journey from the streets of Detroit to the Rock & Roll Hall of Fame. Songs include “My Girl,” “Just My Imagination,” “Get Ready,” and “Papa Was a Rolling Stone.”

The musical, which opened on Broadway March 21, 2019, was nominated for 12 Tony Awards including Best Musical. Two-time Tony winner Des McAnuff directs, with Tony-winning choreography by Sergio Trujillo. Ain't Too Proud had its world premiere at California’s Berkeley Repertory Theatre in 2017 before going on to play Washington, D.C., Los Angeles, and Toronto.

The first national touring production will launch in December and visit more than 50 cities, including a homecoming to The Temptations’ roots in Detroit.

Ain’t Too Proud also has sets by Robert Bill, costumes by Paul Tazewell, lighting by Howell Binkley, sound design by Steve Canyon, and projections by Peter Nigrini. Casting is by Merri Sugarman of Tara Rubin Casting.

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