This special edition of Kids' Night will salute UNICEF and the 60th anniversary of its Trick-or-Treat for UNICEF program.

In a statement Riegler said, "I am honored to be the Ambassador for this special Halloween Kids' Night on Broadway. Halloween is one of the greatest days of the year for kids, and Broadway is great for kids every day of the year! We're asking kids to come dressed in costume as their favorite Broadway characters, and I can't wait to look out at the audience to see all of the Pugsleys!"

Kids' Night is scheduled for Oct. 31 in Manhattan. A pre-theatre Halloween party will kick off the celebration at 11 AM at Madame Tussauds New York. KNOB ticket holders will experience unique theatre activities as well as the famous attraction for free. To celebrate Halloween, there will be festive Broadway costume events, stage door trick-or-treating and more. Kids are encouraged to dress up as their favorite Broadway characters.

Kids' Night on Broadway is when youngsters ages 6 to 18 can see Broadway shows for free when accompanied by a full-paying adult. Tickets to participating shows are currently on sale.

A Kids' Night on Broadway ticket includes pre-theatre parties, restaurant discounts, parking discounts, special kids' souvenir program provided by Playbill and Theatre Development Fund, and more. To purchase tickets and for more information — including list of discounted restaurants and parking garages — theatregoers can visit KidsNightonBroadway.com. Tickets can also be purchased via broadwayoffers.com or ticketmaster.com or at the individual theatre box offices (use code KNOB2010).

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Participating shows (to date) include:

Broadway Shows:
THE ADDAMS FAMILY
AMERICAN IDIOT
BILLY ELLIOT THE MUSICAL
CHICAGO
FELA!
LA CAGE AUX FOLLES
THE LION KING
LOMBARDI
MAMMA MIA!
MARY POPPINS
MEMPHIS
NEXT TO NORMAL
THE PITMEM PAINTERS
PROMISES, PROMISES
RAIN - A TRIBUTE TO THE BEATLES ON BROADWAY
WICKED

Off-Broadway Shows:
AVENUE Q
JOHN TARTAGLIA’S IMAGINOCEAN
STOMP
THE 39 STEPS