RWS Entertainment Group, a full-service provider of guest experiences and attractions, has welcomed two creative leaders to its team: Jason A. Sparks joins as senior director, Theatrical Creative Content; and Damien Gray as director, Immersive Creative Content. 

Sparks, associate director for the Broadway revival of Take Me Out, will add a fresh layer of expertise to creative direction, direction, and choreography for RWS theatrical productions, while Gray, an expert in creating immersive experiences, brings a rich portfolio of international projects.

RWS also welcomes Greg Brown as vice president, Talent Casting & Recruitment; Ericka Womack as senior casting manager, Performer Casting and Guest Entertainers; and Kendra Lucas as manager, Performer Casting and Guest Entertainers. The three will elevate RWS' cruise line and theatrical casting abilities.

Sparks served as the associate to Warren Carlyle on the Broadway productions of Hello, Dolly!; Kiss Me, Kate; She Loves Me; and After Midnight. He also choreographed productions for New York City Ballet and the Tony Awards.

Gray created the concert spectacular Sing on Tour, based on the animated hit film Sing!, which is now playing the Illumination Theaters in Osaka and Beijing. He also created Steps in Time (Disney California Adventure) and the long-running Animagique (Walt Disney Studios in Paris). 

“The level of natural talent and boundary-pushing creativity that Jason and Damien bring to our team is invigorating,” says Executive Vice President Craig Laurie. “Both are uniquely qualified to bring a vibrant perspective to our productions. With more than 30 years of combined skill, creativity, and insight into live and immersive experiences, our clients and their guests will be thrilled with the results.”

Founded in 2003, RWS operates the largest live production facility in New York City, which includes 56,000 square feet of office space, a rehearsal studio complex, and performer housing. RWS properties include a Theatrical and Ticketed Experiences division; Binder Casting, serving the stage, film, and commercial markets; the innovative RWS Fun Crew: Staffing Reimagined; RWS Décor Products; and RWS Leased Experiences. Together with its subsidiaries, RWS designs, fabricates, installs, and operates custom entertainment, live events, and branded experiences, delivering more than 400 live productions and providing more than 6,500 career opportunities each year.