NewsMust See! Aaron Tveit, Lea Salonga, Darren Criss, Laura Osnes and Leslie Odom Jr. Astound in New Pics From Elsie FestOn Sept. 27 LiveNation and iHeartRadio presented the first-ever Elsie Fest, a one-day outdoor music festival celebrating songs from the stage and screen, at JBL LIVE at Pier 97 in New York City. Take a look at Darren Criss, Laura Osnes, Aaron Tveit and more rocking the big festival stage!
Elsie Fest is the brainchild of Criss, talent manager Ricky Rollins and Broadway producer and Jujamcyn Theaters president Jordan Roth.
"I was at Coachella [the annual Coachella Valley Music and Arts Festival in southern California] and thought 'let's do this for show tunes,'" said Criss in an earlier statement. "Musical theater has been going through a wonderful shift in the past few years, from the type of work that’s being produced to the way it’s being consumed by the public. It's more than showtunes on Broadway–it’s songs from film, TV and YouTube. Since the rules were already changing, I figured, why not shake up people’s ideas of where to watch the performers they love. Enter Elsie."
The outdoor festival featured performances throughout the day, including surprise guests. Concertgoers were offered exclusive meet and greets with their favorite stars, merchandise, food trucks and a Beer Garden.
The new musical is celebrating the box office opening at the Nederlander with an offer for fans to get $20 tickets, harkening back to Rent's first-of-its-kind ticket lottery.