Your Cinderella buys full price tickets. Bad Cinderella uses rush and lottery.
Luckily, the upcoming Broadway production of Andrew Lloyd Webber's Bad Cinderella, beginning performances at the Imperial Theatre February 17 ahead of a March 23 opening night, has revealed details for rush and lottery ticket programs, which will offer theatregoers a chance to see the West End transfer for as little as $30.
Rush tickets, priced at $30, will be available in-person at the Imperial box office beginning February 17 at 10 AM. Subject to availability, tickets will be limited to a maximum of two per person. In-person rush tickets will continue to be available when the box office opens daily.
The musical is also launching digital programs. A digital rush system, also offering $30 tickets, will start February 17, with tickets becoming available at 11 AM the day of each performance. Keep checking throughout the day as there's a chance more tickets will become available, with rush sales ending at 30 minutes prior to showtime. A digital lottery will begin taking entries at midnight the day before each performance through 3 PM the day of the performance, with winners drawn at 10 AM and 3 PM ET. Winners will have five hours to complete their purchase, having the option to buy up to two $30 tickets.
Those interested in participating in the digital rush or lottery can visit Rush.Telecharge.com.
The musical, featuring a book by Oscar-winning screenwriter Emerald Fennel, music by Andrew Lloyd Webber, and lyrics by Tony winner David Zippel, reimagines the classic fairytale to center around a damsel—but this one is not in distress. "I'm not your Cinderella. I'm Bad Cinderella," teased leading lady Linedy Genao at a press event announcing the production last year.
Genao, starring in the title role, will be joined by Carolee Carmello as the "Machiavellian" stepmother, Great Comet alum Grace McLean as the Queen, and A Beautiful Noise's Jordan Dobson as Sebastian, along with Morgan Higgins as stepsister Marie, Sami Gayle as stepsister Adele, and Christina Acosta Robinson as Godmother.
The ensemble will include Raymond Baynard, Michael Baerga, Lauren Boyd, Tristen Buettel, Kayleigh Cronin, Josh Drake, Ben Lanham, Angel Lozada, Cameron Loyal, Mariah Lyttle, Sarah Meahl, Christian Probst, Larkin Reilly, Julio Rey, Lily Rose, J. Savage, Tregony Shepard, Dave Schoonover, Paige Smallwood, and Aléna Watters, with Alyssa Carol, Gary Cooper, Robin Masella, Michael Milkanin, Chloe Nadon-Enriquez, and Lucas Thompson rounding out the company as swings. Savy Jackson will serve as the Cinderella alternate.
The Broadway bow follows a short-lived West End premiere (then titled simply Cinderella) that began performances in June 2021 even as COVID restrictions still in place limited audience sizes to 50% of the Gillian Lynne Theatre's usual capacity. Following an opening night postponed by cases of COVID within the company, the musical ultimately shuttered June 12, 2022, with Lloyd Webber describing the decision to open the show while the industry was still dealing with the pandemic a "costly mistake."
Laurence Connor is back at the helm for the Broadway bow after staging the West End run. Also returning are choreographer JoAnn M. Hunter, scenic and costume designer Gabriela Tylesova, lighting designer Bruno Poet, and sound designer Gareth Owen. Luc Verschueren will provide hair and wig design. Casting is by Tara Rubin Casting.