A six-week fundraising campaign kicks off March 14 with the return of Broadway Cares' iconic Red Buckets. Casts of Broadway, Off-Broadway, and national touring shows will be making post-curtain call appeals for donations as audiences leave the theatre.
The six-week campaign will continue through April 27, and every donation dropped into a Red Bucket will help provide essential support for those facing life-altering challenges.
In exchange for a donation, audiences at many shows can receive autographed posters, Playbills, and other unique memorabilia or one-of-a-kind experiences. Last year, 45 Broadway, Off-Broadway, and national tours raised $4.7 million during the Spring Fundraising Competition.
Shows scheduled to begin fundraising this weekend include Broadway's & Juliet; The Book of Mormon; Cabaret; Death Becomes Her; The Great Gatsby; Hamilton; Harry Potter and the Cursed Child; Hell’s Kitchen; The Lion King; Maybe Happy Ending; Oh, Mary!; The Outsiders; Redwood; Six; and Sunset Boulevard; Off-Broadway's DRAG: The Musical, Little Shop of Horrors, and The Play That Goes Wrong; and the national tours of & Juliet, A Beautiful Noise, Beetlejuice, Clue, Hamilton, Harry Potter and the Cursed Child, Les Misérables, The Lion King, Mamma Mia!, MJ, Parade, Some Like it Hot, and Wicked. Additional shows will join the six-week fundraising campaign.
“We’re endlessly grateful for the entire theatre community—stage managers, actors, hair and makeup artists, ushers, backstage crew, and so many more—who so generously dedicate their time and spectacular talents to Broadway Cares,” Broadway Cares Executive Director Danny Whitman said in a statement. “With the theatre season in full swing and Broadway in bloom, the only thing more powerful than our industry’s extraordinary artistry is its boundless generosity of spirit. Thanks to all on Broadway, Off-Broadway, in national tours, and their audiences, people in need will continue receiving lifesaving meals and medication, health care, and hope.”
In 2024, Broadway Cares’ annual grant-making hit $15.8 million, including $6.5 million to the Entertainment Community Fund and $8.7 million through the National Grants Program.
Broadway Cares is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources, and generosity of the American theatre community, since 1988 Broadway Cares has awarded more than $300 million for essential services for people with HIV/AIDS and other critical illnesses across the United States.
Visit BroadwayCares.org.
