Broadway ad and marketing agency Serino Coyne has revealed some new leadership hires. Diana Salameh, formerly the group's vice president of brand integration, has been named executive vice president. The agency has also added Tina Wargo to their team, as director of content.

Salameh has been with Serino Coyne since 2011, and is a co-founder of The Broadway Women's Alliance.

“Diana Salameh built a marketing partnerships team for our Broadway clients that effectively redefined what that work means in the industry," says CEO Matt Upshaw in a statement. "In bringing that strategic approach, her influence on the strategy for marketing shows across all departments has grown organically and this new title reflects her larger responsibility across many of our clients. Beyond that, she’s garnered well-earned respect throughout this industry and has become an integral member of our new business team, as well.”

Wargo joins the company after a five-year tenure at TodayTix, where she helped with the platform's brand voice and turned its social media presence into powerful sales drivers. In her new role, Wargo will lead all content generated by the agency, including social media and influencer marketing. “I’m thrilled to have the opportunity to join this group of creative, passionate people, and to find new and exciting ways to push the boundaries of what content can look like in the Broadway space and beyond alongside them,” says Wargo.

The group's current clients include Wicked, The Outsiders, Eureka Day, Stephen Sondheim's Old Friends, Purpose, Gatsby, Galileo, Shucked, Some LIke It Hot, and others to be announced in the coming months.