"Sports enthusiasts can catch a matinee plus the football game, or for others who aren’t watching the game can indulge in evening theater on the Great White Way," organizers said.
The semi-annual promotion offers theatregoers the chance to purchase two-for-one tickets to a range of Broadway shows, including 2015 Tony winners Fun Home, An American in Paris and more, plus recent hits The Color Purple, Fiddler on the Roof and others.
The special offer is presented by NYC & Company, New York City's official marketing, tourism and partnership organization, and the brains behind the popular Restaurant Week. Visit nycgo.com/broadway-week to buy tickets.
The participating shows include Aladdin, Allegiance, An American in Paris, Beautiful: The Carole King Musical, Chicago, The Color Purple, The Curious Incident of the Dog in the Night-Time, Fiddler on the Roof, Finding Neverland, Fun Home, The Humans, Jersey Boys, The King and I, Kinky Boots, Les Misérables, Matilda the Musical, On Your Feet!, Our Mother's Brief Affair, The Phantom of the Opera, School of Rock – The Musical, Something Rotten!, A View From the Bridge and Wicked.
The following shows will not participate in the extension, but will remain available through Feb. 5: China Doll, The Lion King, Misery and Noises Off. Restrictions and blackouts may apply depending on the show.
Ticket buyers will also be given the chance to enter the Official Broadway Week Sweepstakes, powered by Audience Rewards, for the opportunity to win dinner at Mastro’s and tickets to a Broadway show of their choice for the winner and five friends.
"We are delighted to once again provide visitors and New Yorkers with one of the best incentives to enjoy Tony-Award winning shows, see the biggest stars perform and experience the energy and excitement of Broadway,” said Fred Dixon, president and CEO of NYC & Company, in a press statement.
Launched in 2011, Broadway Week was designed to increase ticket sales during typically slower periods of attendance during the winter and fall seasons. The promotion has cumulatively sold nearly 630,000 tickets, generating approximately $41.7 million in revenue for Broadway as of summer 2015.
Broadway Week is produced by NYC & Company in partnership with American Express, Amtrak, Audience Rewards, The Broadway League, NBC 4 New York, New York City Mayor’s Office of Media and Entertainment, Telecharge, and Ticketmaster and with support from AARP New York.