The Pekoe Group
New York, NY
US

DESCRIPTION

The Pekoe Group is an award-winning, fast paced, full service advertising agency in NYC, working with the city's top Broadway shows, Off-Broadway shows, and restaurants.

We are seeking a Full Time Media Planner to join our team.

RESPONSIBILITIES WILL INCLUDE:

Media Planning & Strategy

- Developing and maintaining media plans and flowcharts across all channels (Digital, Direct Response, Print, Outdoor, Broadcast, Streaming, and Agency fees), with a strong emphasis on digital strategy and budget allocation

- Staying informed on evolving digital advertising trends, platforms, and best practices to enhance media planning strategies

- Working closely with the Digital Media Manager to ensure digital buys align with broader media strategies and client goals

Media Buying & Execution

- Requesting and evaluating advertising rates, proposals, and audience insights from media vendors, with an eye towards improving digital buying efficiency

- Negotiating and managing bookings for all media placements, ensuring proper documentation and budget tracking

- Organizing and maintaining media vendor contracts for each client

- Ensuring seamless integration between digital and traditional media within each plan, leveraging cross-channel strategies when possible

Media Coordination

- Communicating daily with the Finance department for billing and payment of media and agency fees

- Communicating advertising deadlines, specifications, and creative needs to Project Management, ensuring on-time asset delivery and trafficking

- Communicating closely with Account Management/Client Services for any inquiries and requests from clients in a timely manner

- Working with the Digital Media Manager and coordinators to manage digital-specific deadlines, ad trafficking, and platform optimizations

Performance Tracking & Reporting

- Tracking media placements, including securing photos, screenshots, pre-logs, post-logs, and air checks for proof of performance

- Analyzing and reporting on digital and traditional media performance within client reports, identifying trends and optimizations

- Collaborating with the Digital Media Manager to interpret digital performance data and recommend strategic adjustments

Vendor & Internal Communication

- Maintaining regular communication with media vendors, keeping up to date on new opportunities and innovations

- Scheduling and taking notes during media vendor meetings, ensuring key insights and action items are captured

- Supporting internal media meetings by taking notes and circulating key takeaways

- Working closely with the Digital Media Manager and Digital Advertising Coordinators on day-to-day media planning and execution tasks

WHAT WE ARE LOOKING FOR:

- Exceptional organization and attention to detail

- Must be able to manage time to meet strict deadlines

- Ability to multitask in a fast-paced environment

- Excellent communication skills (both written and verbal)

- At least one (1) year of work experience in a similar capacity, in a theatrical agency or theatre organization

- Proficiency in Microsoft Office (Word, Excel, PowerPoint), and Google Drive

BENEFITS INCLUDE:

- Access to Medical, Dental, Vision Insurance after 60 days full-time

- 401(k) Profit Sharing + Defined-Benefit Pension Plans

- Summer Fridays (Office closes at 3pm from July 4 through Labor Day)

- Optional Remote Fridays

- Office is closed from Christmas through New Years Day

- Agency Holidays Off

- Vacation, Personal, Sick Days

- Access to Commuter Benefits plan

- Peloton App membership

COMPENSATION: $62,000 per year

TO APPLY:

To apply, please send your cover letter and resume to [email protected] with the subject line: Media Planner

No phone calls or visits, please.

SALARY

$62,000.00 – $62,000.00 per year

APPLY BY EMAIL

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