Music Theatre International Launches Social Media Marketing Kits | Playbill

Industry News Music Theatre International Launches Social Media Marketing Kits

Developed by Subplot Studio, the kits help schools and theatres promote their productions with customizable graphics and content designed expressly for social media platforms.

Theatrical licensor Music Theatre International has added Social Media Marketing Kits to its roster of resources available to schools and theatres producing MTI musicals. The packages, developed by Subplot Studio, include customizable graphics and content created for promoting MTI-licensed productions on social media platforms, along with a social media strategy guide, promotion calendar, and more.

At launch, the kits are available for productions of Annie JR.Annie KIDSAnnieInto the WoodsSeussical JR.Shrek The Musical JR.Shrek The MusicalSister Act JR.Sister ActSomething Rotten!, and Roald Dahl's Willy Wonka JR., with more shows on the way.

“MTI offered Subplot’s Social Media Marketing Kits for the All Together Now! event, which took place in November 2021," shares MTI Director of Marketing Jason Cocovinis. "The event featured over 2,500 organizations performing a free revue of MTI songs, and the response from groups who used the Kits to promote their show was extremely positive. We knew this was a great resource to start offering for our licensable musicals.”

“We are delighted to work with our friends at Subplot Studio to launch these Social Media Marketing Kits," adds MTI Chief Operating Officer and Director of Education and Development John Prignano. "Our customers are already enthusiastically using Subplot’s Customizable Show Posters and Artwork resource offered through MTI, and the Subplot team has brought their same creativity and expertise to this Social Media Marketing product. Our customers have been asking for MTI to help them take their social media marketing to the next level, and these kits will certainly make an impact.”

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