Social Media Manager

Social Media Manager

CATEGORY: Other

SPOTCO
NEW YORK, NY 10036
US

Job Details

DESCRIPTION

SOCIAL MEDIA MANAGER 

 

Responsibilities

-Oversee social media communities for given shows

-On all core and emerging social media platforms including Facebook, Twitter, Instagram, YouTube, Snapchat and Tumblr

-Develop and maintain editorial calendars

- Identify most effective content for each brand based on strategy  

-Establish ideal posting frequency and optimal times for posting

- Manage the development of engaging graphic, photo and video content for use on social platforms, from ideation to execution, utilizing internal creative experts

 -Manage the development and execution of engaging fan activation campaigns • Serve as social media ambassador to members of a show’s cast, creative team, producing team, press team and other key stakeholders

-Engage directly with fans on social platforms, responding to questions and direct comments, while giving the brand a personal voice

-Oversee the work of part-time community managers, ensuring that brand standards are followed

-Work with Media Manager to meet goals of paid campaigns on Facebook, Twitter, etc. for the purpose of acquiring fans and amplifying content

- Compile analysis of social metrics

- Work with Analyst to ensure social media is reported on in consistent client reporting and make proactive recommendations for ongoing campaign enhancements and opportunities for community growth

 -Collaborate with Partnerships Manager to support innovative partnership and marketing programs that fully utilize and promote a show’s social communities

- Identify and engage community influencers

-Attend client meetings, pitches/brainstorms, as appropriate

-Some nights and weekend work will be required.

 

 

 

Requirements

 

- At least two years of experience successfully executing social media marketing campaigns for brands on platforms like Facebook, Twitter, YouTube, Instagram, Pinterest and Tumblr.

-A deep understanding of social media best practices.

-A passion for theater, the performing arts, and emerging technology.

-Strong editorial judgment and writing ability.

-Proficiency with a broad range of digital analytic tools, such as Google Analytics, Sprout Social, TweetDeck, HootSuite, Klout, Facebook Insights, Radian6, etc.

-Ability to articulate and present campaign strategy and marketing reports in both client-facing and internal presentations.

-Experience managing paid media campaigns on Facebook and Twitter.

-Excellent time-management and organizational skills, and an ability to multitask and prioritize.

-Some graphic design, Photoshop, and video editing experience preferred.

HOW TO APPLY

APPLY BY EMAIL

Send e-mail to 00000165-250a-da56-a377-b51ba00c0000...

*NOTE: Do not copy/paste the above email address as it is encoded with SPAM protection. Just click it to initiate an email from your preferred email client.
 X

Blocking belongs
on the stage,
not on websites.

Our website is made possible by
displaying online advertisements to our visitors.

Please consider supporting us by
whitelisting playbill.com with your ad blocker.
Thank you!