Marlene Meyerson JCC Manhattan
New York, NY 10023
The Manager of Program Marketing for Arts & Ideas is responsible for increasing awareness of, driving traffic to, and adding value to the JCC and its offerings by translating program goals into effective marketing communications. The position oversees marketing of the Lambert Center for Arts & Ideas. which includes the following areas: Performing Arts (Theater, Dance, Music), Conversations (moderated talks with notable individuals), Studio Arts, Culinary Arts, Live Podcasts (Unorthodox, Israel Story), the Laurie M. Tisch Gallery, and the New York Writers Workshop.
Develop seasonal program marketing strategy, including detailed advertising plans and timelines for program areas/accounts in collaboration with program directors.
Manage budgets and closely track expenditures on accounts
Oversee development of internal and external print and electronic marketing materials—including mailings, posters, and flyers; as well as print, radio, and digital advertising (email, web, Google Adwords)
Work in close collaboration with internal design team and freelancer designers
Oversee website content for program accounts
Track and analyze effectiveness of marketing strategies via Google Analytics and other metrics.
Test new marketing concepts; identify and institute additional revenue streams
Market special events and work with partner organizations
Excellent interpersonal, verbal, and written communication skills
Self-starter with the ability to prioritize and work independently in a fast-paced setting
Copywriting know-how and experience in editing, with the ability to write creative and effective marketing copy under deadline
Ability to multi-task effectively under pressure
Willingness to work collaboratively in a team-oriented environment
Fiscally minded, able to manage and maintain multiple budgets
Ability to analyze/interpret data from campaign results to set (and reset) priorities, and pivoting on strategy as needed
Creative marketing instinct, with a critical and discerning eye towards messaging and design
Passion for and knowledge of the New York City Arts and Jewish Communities
Out-of-the-box thinker and doer
Sense of humor essential
At least two years' post-collegiate experience specifically in marketing/ communications account management in an in-house and/or agency environment
PREFERRED START DATE:
August 6, with possible paid “prep” days in advance.
August 6, 2018 -
Up to $55,000/yr