Industry NewsShubert Organization Scraps Plans for New Broadway TheatrePlanned venue was to be on West 45th Street.
By
Logan Culwell-Block
September 12, 2017
After years of planning, the Shubert Organization has canceled plans for building a new Broadway theatre, as confirmed to Playbill by Shubert Director of Media Relations Bill Evans.
The planned venue would have been part of a residential tower still scheduled to go up next door to the Imperial Theatre—also a Shubert property—between 45th and 46th Streets in midtown. The new theatre would have brought the total number of Shubert-owned Broadway houses to 18.
With the cancellation of these plans, Ambassador Theatre Group's Hudson Theatre remains the "newest" Broadway house; the venue, built in 1903, was in use as a Broadway house off and on through 1968, at which point it became a movie theatre and later lay vacant until undergoing significant renovations and re-opening as a Broadway theatre in 2017.
The Max Martin musical features a number of his most beloved songs, including “…Baby One More Time,” “Roar,” “Since U Been Gone,” “It’s My Life,” “I Want It That Way,” “Can’t Stop the Feeling!,” and more.