Ilene Rosen, Pete Milano, and Nick Pramik—three key players from the powerhouse Broadway ad agency SpotCo—have teamed up to launch RPM, a new advertising and marketing agency dedicated to Broadway and live entertainment.
RPM opens its doors already having secured a major client—the Tony- and Pulitzer Prize-winning mega-hit Hamilton. Also on the roster are the Broadway and touring productions of Waitress, the long-running revival of Chicago, Second Stage Theater, and American Ballet Theatre.
RPM enters an arena that includes major Broadway ad agencies Serino/Coyne, Situation Interactive, AKA, and the formerly mentioned SpotCo.
“We launched RPM because we wanted to create a new agency model for live arts and Broadway,” Pramik says. “One that puts the client first and supports the future of how advertising is changing—with a commission-free billing model, and investment in data software, streamlined client servicing teams led by the amazing Kara Carothers, a data scientist in our director of analytics (Cher Nobles), and an executive creative director (Steven Tartick) who has a background in digital creative and technology. We love this industry and are so excited to be up and running!”
The company launches with a staff of 20, including former SpotCo team members Carothers (vice president of planning and operations) Steven Tartick (executive creative director), as well as MSG’s Nobles (director of analytics). In addition to offering fully-integrated advertising and marketing services, as well as state of the art data and analytics tools to guide strategy, RPM has announced that it will introduce a commission-free billing model.
Rosen spent a decade at SpotCo, serving as president of the company for the past four years. During his eight-year run at SpotCo, Pramik launched the marketing and partnerships division, and later served as the executive vice president. Milano, who remains the CEO of the live entertainment merchandise company Creative Goods, previously served as director of media for SpotCo.
The company is based in Times Square’s Paramount Building at 1501 Broadway and its website, now live, is HelloRPM.com.