Broadway NewsBroadway’s Sweat Announces #WeAreSweat CampaignThe initiative encourages audience members to express what the show means to them.
By
Olivia Clement
May 12, 2017
Michelle Wilson, James Colby and Johanna Day in SweatJoan Marcus
The Broadway production of Sweat has launched #WeAreSweat. In celebration of Sweat giving a voice to Americans who aren’t always heard, the campaign encourages audience members to express what Lynn Nottage’s Pulitzer Prize-winning play means to them.
Here’s how to get involved: First, record a video of yourself saying what Sweat means to you. It can be as short as 30 seconds or as long as 2 minutes, and you must say “We Are Sweat” during the recording. Upload your video at SweatBroadway.com/WeAreSweat by May 19.
The submissions will be compiled into a single video and shared on social media.
Sweat tells the story of a group of friends who have spent their lives working together on the factory floor in Reading, Pennsylvania. When rumors of layoffs begin to stir, rifts form, chipping away at their trust and pitting them against each other.
Sweat, directed by Kate Whoriskey, played an acclaimed and sold-out Off-Broadway engagement at The Public Theater last year before transferring to Studio 54 this spring. Previews began March 4 ahead of a March 26 opening.
Flip through photos from opening night below:
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Rose Byrne, Sandra Oh, and More at Sweat Opening Night on Broadway
Rose Byrne, Sandra Oh, and More at Sweat Opening Night on Broadway
The award-winning play by Pulitzer Prize winner Lynn Nottage opened at Studio 54 March 4.
